Our Services
Two programmes.
Measurable outcomes.
Rethink›Channel offers two precision-engineered programmes for technology vendors ready to modernise their partner ecosystems and drive measurable revenue through intelligence-led channel marketing.
Programme 01
Partner Acquisition
Most vendors struggle to grow their partner base because they lack a compelling partner proposition and the intelligence to target the right organisations. Our Partner Acquisition programme solves both problems simultaneously.
We define your ideal partner profile, build a differentiated value proposition, and deploy personality-powered outreach to identify, engage, and onboard qualified partners — at scale, within four weeks.
Partner ICP Definition
Psychographic and firmographic profiling of your ideal partner organisations.
Proposition Architecture
A compelling, differentiated partner value proposition built for your ecosystem.
Personality-Powered Outreach
OCEAN-profiled outreach sequences tailored to each contact's communication style.
Pipeline Management
Structured qualification, nurture, and onboarding frameworks for new partners.
What You Get
- Partner ICP & psychographic profile document
- Partner value proposition & messaging framework
- Personality-mapped outreach sequence library
- Partner qualification scorecard
- Onboarding framework & enablement pack
- Pipeline dashboard & reporting template
- Monthly performance review & optimisation
Programme Timeline
From onboarding to live partner acquisition programme. Guaranteed launch timeline with defined milestones.
Pricing
500 leads per quarter · all-in cost
Q2 onwards pricing lighter — value proposition work is done
Programme 02
Partner Revenue Generation
Your existing partner base is an underutilised revenue asset. Most vendors are generating a fraction of the pipeline their partner ecosystem could deliver — because they're communicating with partners in a way that only resonates with 20% of them.
The Rethink Engine changes this. By profiling every partner contact using the OCEAN personality methodology, we unlock the 80% of your audience that generic marketing misses — delivering 2× pipeline and 5× opportunity management improvement.
OCEAN Personality Profiling
Every partner contact profiled across Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism.
AI Outreach Co-Pilot
Generate personalised outreach sequences matched to each contact's communication style and decision-making patterns.
Intent Signal Tracking
Real-time detection of buying signals, content engagement, and partner activity — prioritised by conversion likelihood.
Revenue Attribution
Full pipeline tracking from first touch to closed deal, with partner-attributed revenue reporting.
Pricing
500 leads per quarter · all-in cost per partner
Q2 onwards pricing lighter — joint value proposition is done
Not sure which programme is right for you?
Book a 30-minute discovery call and we'll recommend the right approach for your partner ecosystem — no obligation, no sales pressure.
Book a Discovery Call